When you walk in the door of the new La Boutique Jolie at Grand Ridge Plaza, there’s a sense of vibrancy and energy that sets it apart.
The brainchild of local entrepreneurs Robin Sofola and Andrea Pohle, La Boutique Jolie – French for the lovely boutique – is a women’s fashion haven. The first-of-its-kind boutique features fashions manufactured in North America or Europe, with an emphasis on designers known for both high quality and inclusive sizing, such as Joseph Ribkoff. It’s the philosophy behind the boutique’s concept.
“Shopping as an experience has changed dramatically in the past 10 years and today, it needs to be a worthwhile experience; our goal is to help women find the best looks while offering sensitive advice in a relaxing setting,” explains Pohle. “Above all else, we want La Boutique Jolie to make women feel great and love themselves as they are in the moment.”
From the stunning, hand-blown glass chandelier to the butterfly motif throughout the boutique, Sofola and Pohle have created an environment that’s closer to a spa or coffee shop. They encourage everyone to browse, and are eager to hear feedback about the challenges women face in getting the right fit and style, as well as fabric.
“Many of the lines we carry are ideal for travel: lightweight fabric, very comfortable, and wrinkle-resistant,” explains Sofola. “Comfort is vital and every piece in the boutique has great energy, whether it’s a formal dress for a summer wedding or casual linens for hot summer days.”
The partners conceived the concept for La Boutique Jolie while their children were at dance classes, making the most of time between drop-off and pick-up. They piloted the concept at private fashion parties to gather advice from women about what they love – and what they have difficulty finding either online or in brick and mortar shops. They heard that women find it challenging to get good advice, that sizing is a perennial problem, and that the origins of the items they buy are important.
“As Andrea and I developed the concept for the boutique, we set a firm goal to be inclusive in sizing,” adds Sofola. “We seek out designers that have mastered silhouettes that flatter all sizes. The concept of Plus Sizes is a thing of the past and our clothing lines reflect this new approach, offering a full range of sizes – each with its own fit and tailoring. We also emphasize clothing lines with excellent manufacturing working conditions: fair wages, sustainable practices and the greatest respect for safety. So, the majority of what we carry is manufactured in North America. Our goal is to lift up and support other women, and we’re delighted that we can partner with designers who feel the same.”
In addition to women’s clothing, La Boutique Jolie showcases handmade jewelry, shoes, soaps and lotions, and much more. Open seven days a week, Sofola and Pohle invite the community to drop by at any time. La Boutique Jolie is located at 927 NE Park Drive.
Photos by Shubha Tirumale Photography LLC